Trócaire's Lenten advertising was designed to raise money during Lent to support our work overseas. It is being broadcast nationally on TV and radioIndependent radio station Today FM contacted the BCI (Broadcast Commission of Ireland which regulates advertising) about the radio ad on February 23 without alerting Trócaire.
The BCI ruled on March 5 that the ad contravenes section 10(3) of the Radio Television Act 1988 which states "No advertisement shall be broadcast which is directed towards any religious or political end or which has any relation to an industrial dispute."
The core issue appears to be around an online petition that Trócaire is running as part of its Lenten campaign, asking people to sign a petition urging the Irish government to implement UN resolution 1325 that relates to gender inequality and specifically the protection of women in times of conflict.
The BCI appears to believe that because the Trócaire website address is in the ad that Trócaire are directing people to take a political action.
However, the Trócaire website address is in the ad so that people can donate online or order a Trócaire box and this is specified in the wording.
Trócaire will be asking the BCI to reconsider its request that Today FM cease to broadcast the ad.
Sotto Voce: As a form of protest, I ask you to consider taking the following action
1) Switch off your dial from Today FM and move to another station until this is resolved, and/or
2) Contact their offices at the following contact details and lodge your disgust at their actions which are truly inexplicable and unacceptable:
GENERAL
Address
Today FM 124 Upper Abbey St Dublin 1
Phone
Administration 01-8049000
Comment Line 1850 715100
Text Line Meteor 085 4100102
SALES
CommercialDirector
Eamon Fitzpatrick
Tel: 01-8049097
E-Mail: efitzpatrick@todayfm.com
Sales Manager
Ray McKeon
Tel: 01-8049025
E-mail: rmckeon@todayfm.com
Senior Agency Sales
Maria McKenzie
Tel: 01-8049078
E-mail: mmckenzie@todayfm.com
Agency Sales
Grainne Moynihan
Tel: 01-8049095
Email: gmoynihan@todayfm.com
Direct SalesExecutive
Emma Keegan
Tel: 01-8049036
E-mail: ekeegan@todayfm.com
Direct SalesExecutive
Siobhan Gavigan
Tel: 01-8049066
E-mail: sgavigan@todayfm.com
SPONSORSHIP ANDPROMOTIONS
Sponsorship and Promotions
Frank Dillon
Tel: 01-8049088
E-mail: fdillon@todayfm.com
Sponsorship and Promotions
Laura Hennessy
Tel: 01-8049093
E-mail: lhennessy@todayfm.com
MARKETING
MarketingManager
Sara Falconer
Tel: 01-8049053
E-mail: sfalconer@todayfm.com
Marketing Executive
Aileen McDonnell
Tel: 01-8049047
E-mail: aileen@todayfm.com
PR andOnline Executive
Geraldine Snowdon
Tel: 01-8049083
E-mail: gsnowdon@todayfm.com
Don't hold back but please do not say or do anything to upset the PC Brigade at the station...but something does need to be addressed here...have Today FM returned the advertising fees to Trócaire in this regard?
Does Today FM not believe in the rights of those unable to speak for themselves in this world of ours?
Does Today FM not realise by its action in refusing to broadcast the advert that it is silencing the lives that Trócaire is trying to save?
Does Today FM not understand how much this action stinks to be honest?
Does Today FM actually give a damn?
Can Ray D'Arcy answer THOSE questions?
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Disclaimer
No responsibility or liability shall attach itself to either myself or to the blogspot ‘Clerical Whispers’ for any or all of the articles placed here.
The placing of an article hereupon does not necessarily imply that I agree or accept the contents of the article as being necessarily factual in theology, dogma or otherwise.
Sotto Voce
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